Corporate Partner

YETI

Founded in 2006 by brothers Roy and Ryan Seiders, YETI was built on the principle: “If something doesn’t work, fix it. And if it doesn’t exist, build it.” Their passion for the outdoors—particularly hunting and fishing—inspired them to design a cooler tough enough to withstand any adventure, leading to the creation of the legendary Tundra®. Committed to “keeping the wild, wild,” YETI has established Environmental, Social, and Governance (ESG) goals and publishes annual reports tracking their progress. The Surfrider Foundation is proud to partner with YETI and support their efforts to protect our environment—including our ocean, waves, and beaches.

To learn more about YETI, visit their website here.